Generate Leads That
Actually Convert
With AI Precision

Create Meta ad campaigns with AI-assisted recommendations, capture every lead straight into your CRM, route it to the right rep, and send the outcome back to Meta — all from one platform.

Meta Ads + WhatsApp, Instagram & Messenger — all in one CRM
app.sale2x.com/dashboard (sample data)
Meta Conversions API Connected
Orders This Month
1,482 Orders
via WhatsApp & Meta Ads
Blended ROAS
5.8x
₨ 14.2M Revenue
Cost Per Order
₨ 2,570
Tracked via Meta CAPI
Leads Auto-Assigned
Round-Robin
Across your sales team
Live Lead & Order ActivityMeta CAPI Stream Active
WhatsApp Order #4892— Leather Jacket (₨ 33,600)
Assigned to Sales Rep
Meta CAPI Purchase Sent
Summer Sale Lookalike 5%— Spend: ₨ 420K | ROAS: 5.8x
Revenue: ₨ 2.4M
AI Recommends: +25% Budget
The Fragmentation Problem

Too Many Tools. Too Much Manual Work.

Stop juggling disconnected platforms. Fragmented workflows waste ad spend, delay lead responses, and cause attribution data loss.

Traditional Fragmented Stack
Meta Ads ManagerIsolated Ad Data
WhatsApp & Instagram DMsUnassigned Chats
Manual SpreadsheetsOutdated Records
Disconnected Legacy CRMNo CAPI Sync
Unify Stack
Everything in Sale2x
Single Unified Platform100% Synced

Create Meta ads, capture leads, auto-assign sales reps, track revenue, and stream CAPI conversion events back to Meta from one single light workspace.

Features

Everything You Need to Scale

Automate ad creation, lead qualification, round-robin pipeline assignment, and deterministic Meta CAPI optimization.

Meta Ads Creation

Create Meta Ads from Your CRM

Create campaigns, ad sets, and ads directly from Sale2x without constantly switching between your CRM and Meta Ads Manager.

Campaign: Summer_Promo_v1● Published to Meta
Explore capability
Lead Capture

Capture Every Lead

Automatically collect leads from your advertising campaigns and bring them directly into your sales workflow.

Form: Instant_Lead_Form_#42100% Captured
Explore capability
Smart Routing

Smart Lead Assignment

Automatically assign incoming leads to the right salesperson based on your business rules.

Round-Robin Rule #1Assigned to Sarah
Explore capability
Meta CAPI Integration

Send Conversion Events to Meta

Send valuable conversion events from your CRM back to Meta using the Conversions API to improve attribution and campaign optimization.

Event: Purchase ($120)Meta CAPI Verified
Explore capability
Analytics & ROAS

Ads Performance Analytics

Track important metrics including spend, impressions, CTR, CPL, CPC, CPM, conversions, and ROAS.

ROAS: 5.7x | CPL: $9.50Live Graph Feed
Explore capability
AI Intelligence

AI Ads Optimization

Let AI analyze your campaign performance and help identify opportunities to improve advertising results.

Action: ↑ Increase BudgetAI Rule Executed
Explore capability
Autonomous Ad Revenue Engine

Let AI Watch Your Ads. So You Don't Have To.

Sale2x continuously analyzes your Meta advertising performance, detects creative fatigue, and recommends real-time budget scaling opportunities.

Sale2x AI Optimization Scanner

Continuous rule evaluation engine active

Rule-Based Automation Active
Scale Budget OpportunitySummer Sale - Lookalike 5%

Campaign A has a strong ROAS. Consider increasing budget.

Current ROAS: 5.8x↑ Increase Budget
High CPL WarningRetargeting - Cart Abandoners

Ad Set B has a high CPL compared with your target.

Target CPL: $8.00↓ Reduce Budget
Creative Fatigue AlertLead Gen - Carousel Ad V2

Creative C has a declining CTR.

Current CTR: 1.1%✓ Improve CTR
Underperforming Ad AlertBroad Interest - Tech Enthusiasts

Campaign D is underperforming and may need to be paused.

Current ROAS: 0.8x⏸ Pause Campaign
Note: AI recommendations and automation actions are rule-based recommendations derived from your configured targets (CPL, ROAS, CTR), not guaranteed future results.
Simple 5-Step Process

How Sale2x Works

From connecting your Meta Business account to routing leads to your team and sending outcomes back to Meta CAPI, in 5 steps.

Step 01

Connect Your Meta Account

Authorize your Meta Business Manager and WhatsApp Business API.

Step 1: Integration
Step 02

Create Ads from Sale2x

Launch campaigns directly from Sale2x with automated attribution.

Step 2: Ad Creation
Step 03

Capture and Manage Leads

Leads flow into your CRM and get assigned to salespeople automatically.

Step 3: Lead Management
Step 04

Track Sales and Conversion Events

Record sales and stream conversion events back to Meta CAPI.

Step 4: Conversion Tracking
Step 05

Let AI Help Optimize Performance

AI continuously analyzes your ad performance to suggest optimization actions.

Step 5: AI Optimization
Meta Conversions API (CAPI) Loop

Your CRM Data Makes Your Advertising Smarter

When closed-won sales occur in Sale2x, offline conversion events stream to Meta CAPI to continuously retarget high-intent buyers and reduce CAC.

01

Meta Ad

User clicks Click-to-WhatsApp or Lead Ad.

02

Lead Generated

Sale2x captures user contact info with ad metadata.

03

Lead Qualified

Sales rep or AI qualifies the lead.

04

Customer Converted

Deal is closed and purchase value recorded in CRM.

05

Conversion Event Sent to Meta

Sale2x streams purchase event to Meta CAPI to lower future CPL.

Sale2x connects via Meta Graph API & Conversions API v23.0 with SHA-256 hashing of customer data.
PRODUCT ANALYTICS DASHBOARD

Real-Time Advertising & Sales Intelligence

Track spend, impressions, CPL, CTR, CPC, CPM, conversions, and revenue ROAS from one central cockpit.

Ad Spend
$15,750
+12%
Leads
1,438
Auto-Captured
CPL
$10.95
↓ -24%
CTR
3.62%
Above Avg
CPC
$0.48
Optimized
CPM
$14.20
Target Met
ROAS
5.4x
Verified
Conversions
284
CAPI Synced

Campaign Performance Ledger

Live Meta Ads Manager & CRM Sync

Campaign NameSpendLeadsCPLCTRROASStatus
Summer Sale - Retargeting CAPI$4,250340$12.503.85%5.7xActive
Lead Gen - Lookalike Buyers 5%$6,800715$9.514.12%4.8xActive
WhatsApp Direct - Catalog Showcase$2,900298$9.732.95%3.9xOptimizing
Broad Audience - Brand Awareness$1,80085$21.171.15%0.9xPaused
Early Access Program

100% Free During Early Access

Full access to AI-assisted Meta ad creation, CRM lead management, automated assignment, and Meta Conversions API — with zero subscription fees.

All-In-One Early Access Pass • 100% Free

Full Platform Early Access

100% FREE

AI-assisted Meta ad creation, CRM lead management, automated assignment, and Meta CAPI feedback — with no subscription fees.

$0/ Early Access
No Credit Card Required

Zero Subscription Fees

Included In Your Free Access Pass:

AI-Assisted Meta Ad Creation

Describe your business and get a recommended audience, budget, and ad copy to review and publish.

Omnichannel Unified Inbox

Centralize WhatsApp chats, Instagram DMs, and Messenger conversations in one inbox.

Automated Lead Assignment

Round-robin or manual distribution of incoming leads across your active sales team.

Meta Conversions API (CAPI) Sync

Send lead and purchase status events back to Meta as they happen in your CRM.

Phone Number Privacy Controls

Your Super Admin can mask customer phone numbers from Sales while keeping conversations open.

Campaign Analytics & AI Recommendations

Track spend, CPL, CTR and ROAS, and review AI-suggested optimizations before approving them.

Unlimited Team Seats & Workspaces

Invite your entire marketing and sales team with role-based access permissions.

No credit card required Instant workspace setup (2 mins) Unlimited team members
Scale Your Revenue Today

Ready to Scale Your Lead Generation?

Create Meta ad campaigns with AI-assisted recommendations, capture every lead into your CRM, and route it to the right rep — all from Sale2x.

Free Early Access No Credit Card Required Meta CAPI Ready
Get Started Free